As Manager Content Solutions at adidas I was the go to person for stakeholders and business partners for all content related topics from concept to execution.
Manager Content Solutions
(April 2015 – September 2016)
Department: eCommerce Operations
In this role I was the go to person for stakeholders and business partners for all content related topics.
I managed 3 content managers that assisted stakeholders with the management of content in Salesforce Commerce Cloud (Demandware), the management of transactional e-mails & consumer facing documents in Neolane and SAP and provided marketing support to the EU eCRM Manager/Brand delivery team to plan the on-site marketing calendar and to create on-site campaigns.
I worked closely with the UX & IT team on the content possibilities in our content management system.
I advised them on how to roll out a campaign/idea from an operational point of view and on how to work in the most efficient way. I was early involved in marketing & brand campaigns or concepts to give advise on the possibilities ofSalesforce Commerce Cloud (Demandware). I made sure that the systems I worked with are functioning and I adviced in how to improve systems: technical enhancements & user friendly enhancements.
Skills:
People-, stakeholder-, project- & process management, consultancy, knowledge ofSalesforce Commerce Cloud (Demandware), HTML, CSS, Javascript, Mac OS, Adobe Creative Cloud & XML, be fast, detail oriented & innovative
Projects:
– the launch of webshops for Poland, Portugal, Czech, Slovakia & Asian markets
– Website redesign for adidas’ & Reebok’s websites.
– the launch of webshops for Poland, Portugal, Czech, Slovakia & Asian markets
– website redesign for adidas’ & Reebok’s websites.
– being part of the content stacks development team
Senior content specialist
(August 2014 – April 2015)
Department: eCommerce Operations
In this role I was owner of the content on the adidas webshops, the transactional e-mails and the consumer facing documents. I was responsible for the management of our content management systems architecture and the actual publishing of changes to the content.
This consisted of providing transparency of the systems, and to clarify the dependencies, lead times, roles, responsibilities and processes involved in content management across our sites.
The publishing of changes to the onsite content consisted of the execution of changes requested by stakeholders, clarifying requests and completing them in time.
Skills:
Knowledge of HTML/CSS/Javascript, Stakeholder management, Project management, Mac OS & XML, being proactive, detail oriented, fast & efficient.
Projects:
– Transactional e-mail redesign
– Consumer facing documents redesign
– Help page / FAQ redesign
– Website redesign & content migration. Preparing all websites for the launch of the new platform with new design/functionalities.
Website Content Specialist
(November 2012 – August 2014)
Department: eCommerce Operations
In this role I was responsible for the implementation of onsite marketing on adidas’ and Reebok’s websites and webshops. I managed the site’s content management systems, created coupon codes, provided marketing support & launched campaigns.
I had to build up a wealth of knowledge on the response trends within each market and when needed, produce ad hoc analysis to show performance trends over time.
Skills:
Knowledge ofSalesforce Commerce Cloud (Demandware), html/CSS/Javascript, web analytics, Microsoft Office & XML.
Be organised and disciplined, detail oriented and precise & proactive.
Projects:
– preparations and launch of 3 new Reebok websites
– preparations and launch of adidas & Reebok campaigns
– research & execute smart site changes to minimise adidas’ return rate
– define a process to launch campaigns most efficiently, together with the brand team