The power of content

I’m a freelance content professional with project management skills, specialized in e-commerce. I can help you with your content management & strategy or lead a platform migration & development project.

Recent experience

For their client Polestar I made sure all new content was uploaded to the system in time for all different countries. I rolled out campaigns on all local websites and arranged all localizations and translations for new campaigns and new website pages. 

Key services
Content management
Content project management
Roll out management
Translations management

Headless CMS

I helped the Student Hotel with gathering all content for their new website. I set up a content needs overview, aligned all teams to work towards a goal and made sure timelines are met. We launched successfully in 2 months, 5 languages. After the launch I gathered all feedback and created a roadmap to make all changes and manage expectations.

Key services
Commercial content advice
Project management
Process management


Hi there

I am Floor Broer van Dijk, freelancer for 2 years & I love working on e-commerce content. But not only that, I love structure and efficiency. In my way of working and in the customer’s journey. 

Are you in need of someone to help you with a re-platform project, keeping an eye on your development roadmap or do you need someone super efficient and fast for daily content management?

 I’m your person.

Website Development & Migration

+ Advise which platforms to choose to launch a new e-commerce platform
+ Develop a content/migration plan to migrate/plan all content
+ Prepare/structure content & products in the back end
+ Set up a requirement list of functionalities
+ Review new website designs while keeping all requirements in mind
+ Develop content wireframes based on a fitting customer journey
+ Create/plan the needed content

Content & Campaign Management

+ Implement SEO optimised content for your website.
+ Set up different currencies and languages.
+ Set up & plan newsletters and transactional e-mails.
+ Merchandising/ product sorting/internal search.
+ Develop a content strategy that fits your brand.
+ Launch campaigns from concept to execution.
+ Develop a fitting customer journey.

Project management

+ 7 years experience in digital project management
+ platform migrations
+ ongoing website development
+ JIRA – Asana – Trello – Slack – Trello – Basecamp

CMS knowledge

+ 2 years Shopify Plus experience
+ set up of CLUSE & McGregor New York webshop
+ more than 5 years Salesforce commerce cloud experience for adidas & Bugaboo
+ experience with new feature Page Designer.

It was great working with Floortje! She has an eye for detail of content quality, understands the technical part of CMS implementation and is very good and accurate in her communication.
Margriet Hilhorst
Manager Merchandising & Content

Floor is very detail-oriented, has a vast amount of knowledge in regard to managing website content and always amazes me in regard to her output - both from a quantity as from a quality perspective.
Robin Zondervan - Senior Manager Website Content - adidas
Robin Zondervan
Director Digital Operations

Floor does what she says and won’t let go until the job is done, and done properly! While she holds exceptional good skills in content projects, she has developed into PO/Scrum master at McGregor New York.
Jurryt van Arend
VP Digital & E-commerce

McGregor New York


I’m always up for coffee, a good chat, brainstorm session or interesting business opportunities.

What about a video?