The power of content
I’m a freelance content professional with project management skills, specialized in e-commerce. I can help you with your content management & strategy or lead a platform migration & development project.
Recent experience
I helped the Student Hotel with gathering all content for their new website. I set up a content needs overview, aligned all teams to work towards a goal and made sure timelines are met. We launched successfully in 2 months, 5 languages. After the launch I gathered all feedback and created a roadmap to make all changes and manage expectations.
Key services
Commercial content advice
Project management
Process management
Tools
Episerver
Monday
JIRA
At Bugaboo I worked as Content Migration specialist and project manager on the re-platforming to Salesforce Commerce Cloud. I was the connector between the implementation partner and the content team, worked closely with in- and external developers on content bugs and the internal content team on implementing the content in the quickest most efficient way. We achieved to go live with Commerce Cloud within 4 months in 26 countries in 14 languages.
Key services
Salesforce Commerce Cloud trainings
Project management
Process management
Technical content management
Tools
Salesforce Commerce Cloud
JIRA
Hi there
I am Floor Broer van Dijk, freelancer for 2 years & I love working on e-commerce content. But not only that, I love structure and efficiency. In my way of working and in the customer’s journey.
Are you in need of someone to help you with a re-platform project, keeping an eye on your development roadmap or do you need someone super efficient and fast for daily content management?
I’m your person.
Website Development & Migration
+ Advise which platforms to choose to launch a new e-commerce platform
+ Develop a content/migration plan to migrate/plan all content
+ Prepare/structure content & products in the back end
+ Set up a requirement list of functionalities
+ Review new website designs while keeping all requirements in mind
+ Develop content wireframes based on a fitting customer journey
+ Create/plan the needed content
Content & Campaign Management
+ Implement SEO optimised content for your website.
+ Set up different currencies and languages.
+ Set up & plan newsletters and transactional e-mails.
+ Merchandising/ product sorting/internal search.
+ Develop a content strategy that fits your brand.
+ Launch campaigns from concept to execution.
+ Develop a fitting customer journey.
Project management
+ 7 years experience in digital project management
+ platform migrations
+ ongoing website development
+ JIRA – Asana – Trello – Slack – Trello – Basecamp
CMS knowledge
+ 2 years Shopify Plus experience
+ set up of CLUSE & McGregor New York webshop
+ more than 5 years Salesforce commerce cloud experience for adidas & Bugaboo
+ experience with new feature Page Designer.
Bugaboo
adidas
McGregor New York
Coffee?
I’m always up for coffee, a good chat, brainstorm session or interesting business opportunities.