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Website Development & Migration

+ Advise which platforms to choose to launch a new e-commerce platform

+ Develop a content/migration plan to migrate/plan all content

+ Prepare/structure content & products in the back end

+ Set up a requirement list of functionalities

+ Review new website designs while keeping all requirements in mind

+ Develop content wireframes based on a fitting customer journey

+ Create/plan the needed content

Content & Campaign Management

+ Implement SEO optimised content for your website.

+ Set up different currencies and languages.

+ Set up & plan newsletters and transactional e-mails.

+ Merchandising/ product sorting/internal search.

+ Develop a content strategy that fits your brand.

+ Launch campaigns from concept to execution.

+ Develop a fitting customer journey.

Project management

+ 7 years experience in digital project management
+ platform migrations
+ ongoing website development
+ JIRA – Asana – Trello – Slack – Trello – Basecamp

Video editing

+ Bring your story to life
+ We create branded videos
+ Teasers, short stories, interviews and more
+ Take a look on our website and enjoy our work

Shopify specialist

+ 2 years Shopify experience
+ set up of CLUSE & McGregor New York webshop

Salesforce specialist

+ more than 5 years salesforce experience for adidas & Bugaboo
+ experience with new featureĀ Page Designer

Let's discuss more


Floor is the type of person every manager would love to have in his or her team. Simply because she is highly reliable and you can always count on her. Floor is very detail-oriented, has a vast amount of knowledge in regard to managing website content and always amazes me in regard to her output.

Robin Zondervan - Senior Manager Website Content - adidas
Robin Zondervan Senior Manager Website Content @ adidas

Floor is just ridiculously efficient and has overseen all content management activities for eCommerce from major brand campaigns on our sites to minor spelling mistakes in our transactional emails. I’m always impressed how well she structures, organizes and executes her work while keeping a smile.

Thomas Stegelmann - Director of Digital Communication - Denham
Thomas Stegelmann Director of Digital Communication & E-com @ Denham the Jeansmaker

Floor proved her self to be a highly reliable, professional team member. Next to being flexible , she’s intelligent, a fast learner, highly motivated, day in day out going to the max, next to being a fun colleague to work with.

paul bansagi - manager operations - Groupon
Paul Bansagi Manager Operations @ Groupon

Professional skills

Demandware/ Shopify
Content/Campaign management
Project management