Joolz
How I helped Joolz with the launch of a new brand identity, new functionalities and a re-design on joolz.com. Alongside weekly website performance reporting, content planning, e-retail, SEO, website optimization & AB-testing.

Joolz is the brand for real parents, getting things done. Living, loving and creating a better world for their kids.
At Joolz I was the project lead for the launch of a new brand identity, new functionalities and a re-design on joolz.com. I worked closely together with Joolz’ UX designer & Emakina agency to design new components, re-brand the look and feel & upgrade the user journey. We successfully re-launched the website and brand identity within the scheduled 9 months.
After the project, I was asked to stay for an extra 6 months to fill the Website & Content coördinator role. For this role I did weekly website performance reporting, content planning, e-retail, SEO, website optimization & AB-testing.
Key skills
- E-commerce
- Online merchandising
- Content planning
- SEO
- Digital content
- Agile Project Management
- Ux design
- Salesforce Commerce Cloud (SFCC)
- JIRA
- Google Analytics
- Mouseflow

Let’s work together on your next web project
I’m always up for coffee, a good chat, brainstorm session or interesting business opportunities.