adidas
From 2012 to 2016 I worked for adidas as a full-time employee. I started as an e-commerce content specialist & left after 4 years as Manager Content Solutions.
Key responsibilities
- preparations and launch of 3 new Reebok websites
- preparations and launch of adidas & Reebok campaigns
- research & execute smart site changes to minimise adidas’ return rate
- define a process to launch campaigns most efficiently, together with the brand team
- transactional e-mail redesign
- consumer facing documents redesign
- help page / FAQ redesign
- website redesign & content migration. Preparing all websites for the launch of the new platform with new design/functionalities
- the launch of webshops for Poland, Portugal, Czech, Slovakia & Asian markets
- website redesign for adidas’ & Reebok’s websites.
- being part of the content stacks development team
Tools
- Salesforce Commerce Cloud
- JIRA
"Floor is just ridiculously efficient. She is a key role in my team for the last two years, who has overseen all content management activities for eCommerce from major brand campaigns on our sites to minor spelling mistakes in our transactional emails. I'm always impressed how well she structures, organizes and executes her work while keeping a smile even at late hours in the office. You will be happy having her in your team."
Thomas Stegelmann
Senior Manager E-commercePlatforms
Let’s work together on your next web project
I’m always up for coffee, a good chat, brainstorm session or interesting business opportunities.